About

At Asante, our priority is to ensure that your dream of the perfect African vacation is realised – down to the very last detail.

We tailor make every voyage according to your personal preference. All the desired aspects of your trip are considered, fine-tuned and packaged to suit your every need. Whether it’s a wish for wide open spaces, astonishing wildlife, handpicked exquisite locations or the sights and sounds of the bright and bustling African cities, we carefully select fine accommodation or tented camping in the wild with discreet and dedicated guides.

All you need to do is trust our expert team of Africa enthusiasts, who are passionate about excellence, client experience and sharing everything that is vibrant, exquisite and beautiful on this wonderful continent.

“In my Afrikan dream, there’s a new tomorrow. My Afrikan dream is a dream that we can follow.”

– Vicki Sampson, My Afrikan dream

Thoughtful, creative boutique planning

Our clients receive personalised one-on-one guidance from our travel experts, who blend first-hand destination knowledge and creative experiences to tailor to your passions, interests and energy levels to create a boutique vacation.

We take you where you want to be: in the center of rare wildlife and cultural encounters, alongside renowned conservationist guides and front row seats at the most spectacular views you will ever experience.

Travel experts with unbiased recommendations

Our team of luxury travel planners recognise the importance of planning a vacation with a trusted expert who understands how you think and what you want to achieve.

Regarded in the industry for their straightforward recommendations, our team’s unbiased recommendations are valued and appreciated.

Fresh, of-the-minute destination knowledge

We vet the unique experiences, discover the secret gems and visit all the local spots that make a place truly special and then apply our knowledge to create travel itineraries filled with experiences you will not find elsewhere.

Our skills go beyond the recommendation of trending hotels and expert guides – we transform logistically complicated itineraries into seamless ones, recommend lesser-known routes and exclusive tours.

Our team’s work does not end once you get on your first plane – our well-oiled in-house operations team work behind the scenes to ensure that wherever you are, we’re hands on to ensure that you enjoy a worry-free vacation and have the time of your life.

Our Roots

“When the root is deep, there is no need to fear the wind” – African Proverb

Descending from a long line of pioneers with adventurous spirits, Asante founder, Zephné Weston (neé Du Plessis) hails from multiple generations of adventurers on African soil.

Deep roots

With roots dug deep in the soil of Africa, Zephné, from a modest, farming family, believed that travelling the world was just a child’s fantasy. Inspired by her English teacher, who travelled the world, but returned to the tiny farming community in the Karoo to retell story after amazing story to Zephné and her friends about the amazing sights and adventures of London, Paris, the United States of America, Egypt and other African countries, Zephné dreamt about experiencing these adventures for herself.

At the age of 18, after having saved sufficient money from working in restaurants, she bought a one-way ticket to London. With a back-pack, a working visa and 43 British Pounds, our young adventurer set off on the journey of a lifetime.

Zephné managed to travel across Europe and parts of the United States until her two year working visa expired and she had to return to South Africa. Luckily, fortune favours the brave and young Zephné was given the opportunity to move to Cancun, Mexico where she worked in the hotel industry and later as Mexico Manager and Product Contracting Manager for The Mark Travel Corporation (now part of Apple Vacations). In 2006, the heartbeat of Africa called Zephné back to her origins. After seeing the world, she wanted the world to see Africa.

“I want everyone to experience this beautiful continent in a meaningful and authentic way. To take care of the environment. To understand the circle of life. In Africa, time can stand still. Here, you can connect with nature, yourself, your loved ones, your children in a way you are not able to do anywhere else. Here, is where man and planet can become one and be grateful to each other, protect each other and teach us the most beautiful lessons. Africa changes us and I feel that when you come to Africa, you take a part of it back with you and once you’ve tasted it, you always want to come back here.”

Our Team

We believe in life altering experiences. We are passionate about the roads less travelled. We know and understand the world you’ll be meeting and we’re with you on every step of your new and wonderous adventure.

We are dreamers, adventurers, visionaries and trusted travel experts. We transform logistically difficult itineraries involving lesser known routes into seamless travel experiences. We work behind the scenes during your trip, ensuring that your comfort continues throughout your time in Africa.

During the entire co-ordination of your perfect African experience, we are fully committed to the conservation and sustainability of the African wilds and wildlife and we take pride in ensuring that the ever-decreasing delicate balance between civilisation and the wild remains a priority, for future generations to enjoy.

We’ll take you on an adventure that will blow your mind. Africa will expand your heart.

Zephne Weston

Founder | Director | Travel Designer

Meet our Founder

“Africa is raw, beautiful, real and this is where our roots are. Africa is a place where we can discover ourselves, each other and truly understand the impact that we make on the environment. Here, you can get away from everyday life and connect. Africa changes lives.”

Our team is headed up by Zephné Weston, who has been involved in the creation of personalised travel dreams for her clients.

With 22 years in the travel industry spanning across the UK, USA, Mexico and across Africa, this South African born travel expert understands the meaning of luxury travel.

Having worked with royals, celebrities and statesmen, Zephné knows what is required to plan and execute unforgettable trips on a superior level. Yet, she also grasps the importance of a family to spend quality time together, the need for the executive to escape, the person who wants to make a change and reconnect with themselves in Africa, the couple who wants to build unforgettable lasting memories and have unusual experiences.

Zephné believes in being an absolute expert in her trade, integrity and authenticity. She promotes responsible tourism which positively impacts people and our planet in a sustainable manner.

As a travel designer, Zephné plans each trip with love and passion – every personal detail taken care of. She thrives on impacting people in a positive way, which is the reason for promoting travel to Africa.

Every package is tailor-made through research done or personal experience. Zephné can’t wait to plan and execute your unforgettable African vacation!